Automotive enthusiasts are notoriously difficult to shop for. They often have everything, or at least think they do. But automakers have quietly flooded the luxury and lifestyle market with accessories so bizarre, so over-the-top, they’re almost guaranteed to be memorable. From paddleboards branded by BMW to multi-million-dollar yachts designed by Lamborghini, the options range from absurdly expensive to hilariously niche.
The trend isn’t new. Luxury brands have long exploited their prestige by extending into furniture, fashion, and even real estate. It’s a way to tap into the emotional connection buyers have with their vehicles – and extract even more revenue. The question isn’t whether these products are practical, but whether the recipient can afford (or even wants ) a Bugatti-branded vase.
The High End: Homes, Yachts, and Furniture
Aston Martin leads the charge in full-scale lifestyle integration. Not only can you buy an Egg3 stroller for $2,777 (complete with racing green paint and honeycomb wheels), but you can also purchase an entire residence in Miami, with penthouses going for up to $52.5 million. Bugatti has taken the same approach, offering a full line of furniture, including a bed “inspired by ocean waves.” And for those who prefer nautical excess, Lamborghini’s Technomar yacht – priced at around $4 million – boasts twin V-12 engines with a combined 2,000 horsepower.
These products aren’t about utility; they’re about exclusivity. They signal wealth and brand loyalty in the most extravagant way possible.
The Mid-Range: Fashion, Accessories, and Oddities
The $100 to $1,000 range is where things get… interesting. Ferrari sells brass earrings with rhinestones for $850, while a Montblanc pen with the prancing horse logo costs $3,510. If you’re into footwear, you can buy Ferrari-branded high heels for $1,150. Hot Wheels even has a branded leather belt for $109 and a shoulder bag for $149.
These items cater to fans who want to flaunt their allegiance. They’re impulse purchases for those who already own the cars (or dream of doing so).
The Surprisingly Affordable: Small Luxuries and Novelties
Surprisingly, some brands offer genuinely accessible gifts. Lamborghini’s espresso set costs just $38, while Mercedes-Benz sells a plastic frisbee for $3.95. Even Porsche Design has reasonably priced outdoor speakers ($249) and blenders ($449).
These products serve as entry points for brand engagement. They’re impulse buys for casual fans or stocking stuffers for die-hard enthusiasts.
The Absurd: When Branding Goes Too Far
Then there are the products that defy all logic. Subaru is releasing wedding rings with its “six-star” logo in 2025, priced at $840 each. Tesla sells a glow lantern for $95, while Range Rover offers branded charging cables… for the same price as unbranded ones.
These items highlight the lengths brands will go to monetize their identity. They’re more about flexing brand loyalty than actual utility.
Ultimately, the weirdest automotive gifts aren’t about practicality; they’re about status, fandom, and the sheer absurdity of luxury marketing. Whether you’re shopping for a billionaire or a weekend car enthusiast, these products offer a unique way to celebrate the automotive obsession.
