Chrysler is preparing a significant product expansion, including the return of its high-performance SRT division and a successor to the iconic 300 sedan. After years of minimal activity—currently selling only the Pacifica/Voyager in North America—the brand is poised for a comeback, driven by a renewed focus on performance and diverse powertrains.
SRT’s Comeback Confirmed
Chrysler brand boss Chris Feuell confirmed the revival of the Street and Racing Technology (SRT) division. “I am so excited to bring back SRT,” she stated, hinting at a well-developed plan to reintroduce performance models that have historically defined the brand. The return of SRT models under the Chrysler banner is now a firm priority.
V8 Power and Future Models
The revival aligns with broader shifts within Stellantis, including the reintroduction of V8 engines to the Ram 1500 lineup. This suggests future SRT vehicles may also feature this engine option, echoing the performance of the discontinued 300 SRT, which remained in production for markets like Australia and the Middle East long after its US end-of-life in 2015.
Chrysler is working on a new sedan, potentially reviving the 300 nameplate, which was retired in 2023. Feuell confirmed the project is underway: “We are working on a car… you want to see the 300 come back, and that’s on the table, for sure.” This model will likely utilize the STLA Large platform, shared with the Dodge Charger, offering both electric and turbocharged powertrain options.
Beyond Sedans: Crossovers and Affordability
The expansion doesn’t stop at sedans. Chrysler is also developing a large crossover, potentially building on the Airflow concept, as well as a smaller crossover. Importantly, the company is prioritizing affordability, with plans for a new small car priced under $30,000, potentially filling the void left by the discontinued PT Cruiser.
Shifting Strategies and Brand Stability
Chrysler’s turnaround represents a departure from previous all-electric plans under former CEO Carlos Tavares. The brand will now embrace a “multi-energy” approach, offering gasoline, hybrid, and electric options. This shift comes after years of decline, with industry observers questioning Chrysler’s future within Stellantis.
Despite speculation about a potential sale—even a bid from the founder’s great-grandson—Stellantis leadership has affirmed that Chrysler is not being sold. Antonio Filosa, the current head of Stellantis, is committed to rebuilding the portfolio and investing in the brand’s growth within North America.
Chrysler’s future is now secure under Stellantis’ leadership, with a clear path toward performance, affordability, and a diverse product lineup.
