Honda has launched the 2026 Odyssey e:HEV in Japan, but the update is minimal, and sales remain slow. The new model carries a ¥286,000 ($1,800) price increase despite lacking substantial changes—a move that is puzzling given the minivan’s already weak market performance.
A Model Divergence
The Japanese Domestic Market (JDM) Odyssey differs significantly from the North American version. The current generation has been sold since 2013, with only minor design updates to keep it relevant. Honda ended domestic production in 2021 but revived the nameplate in 2023 by importing vehicles from China. This shift represents a strategic move to maintain market presence without significant investment in local manufacturing.
Limited Updates for 2026
The 2026 Odyssey offers only one new exterior color: Diamond Dust Pearl, exclusive to the Black Edition trim. This variant also includes gloss black accents and matching 18-inch wheels. Inside, the only change is the addition of manual roll sunshades for rear windows—an option previously available for an additional ¥27,500 ($180).
Unchanged Mechanicals
The powertrain remains unchanged: a 2.0-liter petrol engine paired with a single electric motor, producing 181 hp (131 kW / 184 PS). The power is sent to the front wheels via an E-CVT transmission. This consistency avoids major engineering costs but fails to address growing concerns about the model’s competitiveness.
Price Hike Without Justification
The 2026 Odyssey e:HEV now costs between ¥5,086,400 and ¥5,450,500 ($32,800 to $35,200)—a flat ¥286,000 increase across all trims. This price jump is notable because the vehicle has not received significant updates.
Competitive Landscape
Toyota’s Alphard starts at a similar ¥5,100,000 but extends to ¥8,820,000 ($32,900 to $56,900). Nissan’s next-generation Elgrand is due in 2026 and may disrupt the segment further. The Odyssey lacks premium features found in rivals, such as four-zone climate control, panoramic roof, heated steering wheel, seat ventilation, and head-up display.
Dealer Concerns
Customer interest in the Honda Odyssey remains low. One dealer reported only a single order since the 2026 model year was announced. Dealers are increasingly concerned about the model’s competitiveness, with many calling for a full redesign.
The Odyssey’s stagnation highlights a broader trend: manufacturers facing pressure to innovate or risk losing market share. The decision to import from China rather than invest in a full redesign suggests Honda may be prioritizing cost savings over long-term product viability.
The lack of meaningful updates and the unexplained price increase suggest that Honda may be phasing out the Odyssey rather than revitalizing it. Whether this is a calculated move or an oversight remains to be seen.
