The Croatian electric hypercar manufacturer, Rimac, has unveiled its most exclusive offering yet: the Nevera R Founder’s Edition. Limited to just ten buyers, this isn’t simply a car purchase, but an invitation into the core of Rimac’s future development. The move underscores a growing trend among ultra-luxury brands – forging deeper relationships with key customers beyond transactions.
Beyond Ownership: A Stake in the Brand
Rimac founder Mate Rimac personally sought to reward the early supporters who believed in his vision. The ten purchasers of the Founder’s Edition gain unparalleled access, including direct lines to company leadership and influence over future vehicle design. This model isn’t just about exclusivity; it’s about turning customers into collaborators.
Each owner receives a proprietary card granting immediate access to Bugatti Rimac headquarters, priority invitations to testing events, and direct involvement in strategic decision-making alongside Mate Rimac and his team. This level of access is almost unheard of in the automotive industry, where customer input typically remains limited to surveys or focus groups.
Personalization and Delivery
The Nevera R Founder’s Edition allows for extensive personalization, guided by Mate Rimac himself and design chief Frank Heyl. Buyers will select from bespoke interiors, custom liveries, and premium materials, ensuring each car reflects individual preferences.
Rimac will personally deliver each vehicle, offering hands-on training with its professional testing team. This direct engagement reinforces the brand’s image as a high-touch, performance-driven entity.
Unrivaled Performance
The Nevera R isn’t just exclusive; it’s a technical marvel. Four electric motors generate 2,107 horsepower, propelling the car from 0 to 60 mph in 1.66 seconds, with a top speed of 268.2 mph. In the past year alone, the Nevera R has broken 24 verified performance records.
The edition sold out within a week of announcement, proving demand for high-end electric hypercars is strong.
The Nevera R Founder’s Edition embodies the future of luxury automotive: where ownership means more than just possession; it means partnership, influence, and direct participation in the evolution of automotive technology.
