Rimac Automobili has unveiled the Nevera R Founder’s Edition, an extremely limited run of just 10 bespoke hypercars reserved for the company’s most dedicated clientele. Despite an undisclosed but undoubtedly exorbitant price, all units were secured within a week of a private announcement – underlining the enduring appeal of exclusivity in the ultra-high-end automotive world.
The Allure of Exclusivity
This move mirrors a growing trend among hypercar manufacturers. McLaren recently offered a similar experience, granting select buyers behind-the-scenes access to development processes. Rimac’s Founder’s Edition goes further: each customer will collaborate directly with Mate Rimac and the design team to personalize their vehicle. The customization extends beyond mere aesthetics; the interior will feature an asymmetrical seat layout inspired by Mate Rimac’s own Nevera configuration.
Perks Beyond the Car
The real value lies in the accompanying perks. Owners gain lifetime priority access to product previews, performance demonstrations, strategic discussions, and exclusive access to the Bugatti-Rimac headquarters. They’ll also receive specialized driver training from Rimac’s professional team, with Mate Rimac personally overseeing each delivery.
Uncompromising Performance
The Founder’s Edition maintains the blistering performance of the production Nevera R. Powered by a quad-motor electric powertrain, it delivers 2,107 horsepower, achieving a 0-to-60 mph time of 1.7 seconds and a quarter-mile in 8.2 seconds. According to Mate Rimac, the Nevera R is the only car capable of accelerating faster than it brakes – a unique selling point for thrill-seeking enthusiasts.
Why It Matters
The swift sell-out of the Founder’s Edition demonstrates the power of brand loyalty and exclusivity in the hypercar market. It highlights a segment where price is secondary to access, community, and personal connection with the manufacturer. The move reinforces Rimac’s position as a premier, customer-focused automotive innovator.
In essence, the Founder’s Edition isn’t just about owning a car; it’s about joining an exclusive club where performance meets personalized luxury.
