Tesla has significantly reduced the entry-level price of its Cybertruck by introducing a new Dual-Motor All-Wheel Drive variant, replacing the previously underperforming Rear-Wheel Drive model. The new version starts at $59,990 in the US — a $10,000 decrease from its predecessor, yet still above Elon Musk’s original promise of a $40,000 price point.
Production & Sales Struggles
The Cybertruck has faced production hurdles since its unveiling in 2019, and sales numbers reveal underlying challenges. Tesla sold roughly 20,000 units in 2025, marking a steep decline from 2024’s figures and falling far short of the projected 250,000 annual target. This price adjustment is a direct response to sluggish demand and the need to broaden the Cybertruck’s appeal. The company has also recently adjusted pricing on Model 3 and Model Y vehicles in a similar effort to increase sales volume.
Performance & Specs
The Dual-Motor All-Wheel Drive variant offers improved performance over the discontinued Rear-Wheel Drive model, accelerating from 0 to 60 mph in 4.1 seconds (versus 6.5 seconds). It provides up to 325 miles of range, slightly less than the Rear-Wheel Drive’s 350 miles, but still competitive within the electric truck segment. Higher-end trims remain available, including the Premium All-Wheel Drive ($79,990) and the Cyberbeast ($99,990 after a $15,000 price cut). The Cyberbeast boasts a 2.5-second 0-60 mph time using a tri-motor setup similar to the Model S Plaid.
Cost-Cutting Measures
To achieve the lower price point, Tesla has made some compromises. The Dual-Motor model swaps air suspension for coil springs and adaptive dampers, reducing the towing capacity from 4,990 kg to 3,400 kg. Interior materials have also been adjusted, replacing fake leather with textile fabric to reduce manufacturing costs. Despite these changes, the truck retains key features such as four-wheel steering, heated front seats, and multiple power outlets in the bed.
Market Outlook
Despite limited availability outside North America — with no current plans for official UK sales — the Cybertruck remains a high-profile vehicle. Tesla’s willingness to adjust pricing and features indicates a shift towards prioritizing volume over maintaining luxury specifications. The success of this move will depend on whether the lower price attracts a wider customer base, particularly in light of the truck’s polarizing design and earlier production issues.
The Cybertruck’s price cuts underscore the challenges Tesla faces in scaling production while meeting consumer expectations. Whether these adjustments will revitalize sales remains to be seen, but they signal a clear move to make the electric pickup more accessible.
