Luxury car shopping is a habit. You look at BMW. Maybe Mercedes. Audi, sure. Porsche if the bank account allows. Genesis, perhaps, for the thrill of the unknown.
Cadillac just threw a wrench in that routine.
They extended the $95,000 offer on the Lyriq SUV. Until July 31. That means under six figures. Drive away.
It’s not a discount code. It’s the full price. And for a vehicle of this size? That changes the math completely.
The Lyriq sits between two siblings now. The upcoming Optiq is smaller. The Vistiq has three rows. This puts the Lyriq squarely in the sweet spot.
Think about it.
A large electric SUV. American design. Serious presence. A cabin that looks like a boutique hotel lobby.
All for $95,00 onr road. No extras.
Is there value in that? In a market where premium badges come with premium prices, yes. It doesn’t look cheap. It never did.
The outside does the talking. Over five metres long. It blocks the view of cars around it. Good. The illuminated Black Crystal grille catches light. The vertical lights are dramatic. Sculpted metal.
It looks like a Cadillac. Unmistakably American. But not trying too hard. Just sitting there. Asserting itself.
Get inside though.
That’s where the argument really starts. Rich materials. Wood with visible grain. Ambient lighting that actually feels nice. A panoramic roof lets in the sky.
The centerpiece is a 33-inch screen. Curved. 9K resolution. It blends the gauges and the media into one sweep of glass. It works.
It feels expensive because it is.
You don’t pay for upgrades. Not really. The seats heat and vent. Wireless charging happens. 360-degree cameras surround you. Driver assist tech is standard. A 19-speaker AK system fills the silence with Dolby Atmos precision.
Silence is a feature, too. The electric motor is hushed. The insulation keeps the road out. It’s a lounge on wheels.
Underneath? Muscle.
Dual motors. All-wheel drive. 388kW. 610Nm. It pulls hard. Effortlessly. But it isn’t frantic. It doesn’t jerk you back. It just goes. Smooth. Strong.
The battery holds 102kWh. Claimed range is 530km on the WLTP cycle. Fast charging tops out at 190kW. Enough for trips. Enough to not panic about distance.
But the Lyriq isn’t built for track days.
It’s built for composure. The ride is settled. Soft, but controlled. The car isolates you from the world. That’s the job. Do it well.
Ownership matters, too. Five-year unlimited-km warranty. Eight years or 160,00km on the battery. Five years of servicing is free. Roadside assistance comes along for the ride. Even a year of free public charging. Or swap it for three years. Or just get a home charger installed for nothing.
The sticker says $90,000.
That puts it below the Luxury Car Tax line in Australia. Efficient buyers get exemptions. Companies can dodge Fringe Benefits Tax on it. The savings stack up.
July 31 is the deadline.
The Lyriq feels as good as the German rivals. It costs less. It has more standard kit. It drives well.
You could keep looking.
But why? If you are hunting for a big EV, skip the brochure tour. Go drive the Lyriq.
Just before the window closes.
