Chery’s Premium Brand Lepas Debuts New Electric SUVs at Beijing Auto Show

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Chery’s Premium Brand Lepas Debuts New Electric SUVs at Beijing Auto Show

At the 2026 Auto China motor show in Beijing, Chery’s premium sub-brand, Lepas, officially unveiled two new battery-electric vehicles (EVs): the compact L4 and the larger L6. This debut marks a significant step in the brand’s global expansion strategy, which includes a planned launch in the Australian market by mid-2026.

Expanding the Lepas Lineup

The Lepas naming convention follows a clear logic of scale: the brand plans to roll out a range of models from the L1 through to the L9, with the numerical value directly corresponding to the vehicle’s size.

Having already previewed the hybrid-powered L8 large SUV, the brand is now diversifying its portfolio. By introducing both petrol and electric versions of its models, Lepas is pursuing a multi-powertrain strategy designed to capture consumers who are transitioning from internal combustion engines to full electrification.

The New Models: L4 and L6

The two vehicles showcased in Beijing represent different segments of the growing electric SUV market:

The Compact L4 EV

The L4 is a small, urban-focused SUV. While previous iterations were powered by a 1.5-litre petrol engine, the new electric version shifts the focus to battery power.
Dimensions: Measuring approximately 4406mm long and 1820mm wide, it sits in the same class as the Toyota Yaris Cross and Volkswagen T-Cross.
Technical Expectations: While specific specs for the L4 EV remain unconfirmed, industry analysis suggests it may share components with the Jaecoo J5 EV. This would likely mean a 61.1kWh lithium iron phosphate (LFP) battery delivering roughly 402km of range (WLTP).

The Mid-Sized L6 EV

Positioned as a larger alternative, the L6 is comparable in size to the popular Toyota RAV4.
Battery and Range: The L6 features a 67kWh battery.
Performance: It is rated for a driving range of 435km under the WLTC cycle.

Looking Toward the Australian Market

For Australian consumers, the arrival of Lepas represents the entry of a new premium player backed by the manufacturing scale of Chery. However, several logistical questions remain regarding how the brand will integrate into the local landscape:

  1. Retail Presence: It is currently unconfirmed whether Lepas will be sold through existing Chery dealerships or via the Omoda Jaecoo network.
  2. Model Availability: While the L8 Super Hybrid is already featured on the local website, the L4 and L6 are currently listed only as “Coming Soon.”
  3. Market Positioning: By utilizing platforms shared with models like the Chery Tiggo 4, Lepas aims to balance premium branding with the cost-efficiencies required to compete in the highly competitive small SUV segment.

The introduction of Lepas signals Chery’s intent to move upmarket, using a diverse range of electric and hybrid powertrains to compete with established global SUV manufacturers.

Conclusion
Lepas is positioning itself as a versatile, multi-powertrain brand capable of covering everything from compact city cars to large family SUVs. Its success will depend on how effectively it navigates its dealership rollout and establishes its premium identity in international markets like Australia.