Goodwood was chaotic this year. For MG it was productive chaos. They unveiled two concepts. The first one? A blatant tease for the 2024 supermini. The second is the interesting one.
The MG Cyber. It’s sleek, electric, and sits squarely in that D-segment coupe-SVU void. And yeah, it looks a bit like the Ferrari Purosangue. No shame in it.
Flagship Or Fantasy?
“Flagship expression of the MG brand.”
That’s how MG describes it. They’re aiming for the large SUV market. Currently they have the S9 plug-in hybrid. It’s adequate. The Cyber is something else. Entirely.
Look at the side profile. Cab sits forward. Hood is long. Wheelbase is longer. It demands space. The beltline climbs high, then drops. Sports look. Five-spoke wheels are massive. They help.
The face is low. A thin light bar connects the lamps. Claws. Same setup out back. The bodywork is full of cuts and slits. For aero? Sure. For cooling? Probably. Also digital door mirrors. Slim ones. The rear haunches pop out. Twin spoilers. Aggressive lower trim. It looks mean. Good.
Power? Silence is golden for MG right now. They say “high performance.” They whisper “driving pleasure.” That usually means dual motors. Punchy ones. Given the positioning, expect a big battery. Four hundred miles of range? Plausible. Maybe more. It needs to cover highways. And cities.
Interior? Still Hidden.
We haven’t seen inside. Nobody has.
Jozef Kaban. VP of design. He says the cabin is done. Finalized. Just… not public.
He joked that you might have it at home one day. Odd thing to say unless production is already a lock. Maybe they are confident.
“Cyber is experimentation… the peak of the brand.”
Kaban calls it peak MG. He links it to the Cyberster roadster. Passionate design. Instant emotion. He thinks the name does the work for him. It suggests cybernetic future tech. Or just coolness.
Chasing A New Audience.
David Allison from MG UK sees the big picture. He wants new blood. Different customers. The Cyber X at Shanghai was a test. Did people look? Did they care?
This Cyber is the follow up. It targets established rivals. Luxury SUVs. Expensive ones.
“It’s so much cheaper than everybody else.”
That’s the hook. Premium look. Discount price. Brutal competition strategy if it works.
But wait. No launch date. No price.
Allison insists the current lineup—ZS, HS, even the S9—needs a refresh first. Facelifts. Updates. The brand can’t sprint if its shoes are tied. So if you wanted a budget Purosangue today… bad news. You wait.
They’re building a empire. Brick by brick. Concept by concept. We’ll see what happens next. Maybe next year.
