First Light
Ferrari did it.
Luce is here. The Prancing Horse’s first fully electric vehicle isn’t just a concept anymore; it’s real, it’s ready, and it’s finally being unveiled today in Rome. We’ve waited years for this. Months of teases, hours of speculation. Now, the curtain lifts.
Luce means “light.” Fitting, since this car is about to shine a spotlight on a future Maranello didn’t quite believe in when the V12 roared loudest.
Speed, Silence, and Scale
Let’s get the big numbers out of the way.
It’s fast. Of course it’s fast. Quad motors churn out over 986 horsepower. A 122-kWh battery feeds the beast. 0-62 mph happens in just 2.5 seconds. Top speed hits 192 mph. That is blistering, but there is a catch: the weight.
It’s heavy. Really heavy. We are looking at an estimated 5,370 pounds (2,436 kg) — making it the heaviest Ferrari ever built. The weight distribution is a precise 47:53. The range? 329 miles under the generous WLTP cycle. In the real world, under the stricter EPA test? Expect something under 300. You’ll need the charging speed then.
Good thing it supports 350 kW fast charging.
“Authentic sounds.”
That is the phrase Ferrari keeps using. They are not going silent. Not entirely. Five power levels change the character, but don’t expect fake gear shift simulations. This isn’t a toy; it’s a GT.
Inside the Box
The interior is where things get interesting. Or strange.
Jony Ive is back in the room. His studio, LoveFrom, collaborated with Ferrari on the switchgear. Yes, Jony Ive. The Apple minimalist who once stripped phones down to their soul.
So, what do you get?
A mix of the old and the new. Analog toggles. Physical buttons. Real controls that click and satisfy the urge to fidget. But, it’s 2024, so screens are everywhere. A digital cluster behind the wheel. A driver-facing touchscreen. Even the backseat passengers get a display for climate control. But they, too, get real buttons. Not just taps on glass.
It is Apple-esque. Clean. Sterile? Maybe. But expensive sterile.
The Elephant in the Room: Price
How much is too much for an EV from Maranello?
Rumors are flying. €550,000 is the Bloomberg headline. That is roughly $600k+. Reuters said less earlier, but that price seems more likely now. Keep in mind that is the Italian price, VAT included. The US price? Usually cheaper, thanks to no VAT, though tariffs and duties are a wild card these days.
But here is the twist: you don’t need to buy Luce to buy the limited-edition supercars. Ferrari made it clear.
Buying an electric car does not get you a ticket for the Purosangue or the Daytona SP3. They are keeping the queues separate. Smart move. Traditionalists might boycott the EV; Ferrari doesn’t want to penalize its loyalist base.
Is This the End of the Engine?
No.
It is not the end.
Luce is only one piece of a massive puzzle. By the end of this decade, Ferrari plans that 40% of its sales will still be pure combustion. Another 40% will be hybrids. Luce and its EV siblings make up only the final 20%.
Think about that.
V8s. V6s. Even the V12. They are sticking around. The electric car is actually a shield. By selling Luce, Ferrari reduces its carbon footprint on paper, allowing them to keep selling the screaming engines the rich people actually want to buy.
It’s a transaction.
Carbon credits for V12s.
The Broadcast Starts
The livestream begins at 4:10 PM ET.
If you want to see it, tune in. It is a spectacle. Rome will watch. The world will watch. But ask yourself: why?
To see the tech? To judge the design? Or just to confirm that Ferrari, the company that built its empire on noise and smell of fuel, has now joined the quiet club.
Whatever happens tonight, one thing is clear. The rules have changed. But the players are the same.
