Stellantis claims to focus on four brands. Fiat. Peugeot. Jeep. Ram. That is the global plan.
But don’t count out the rest of the house.
Not yet.
The Netherlands-based giant isn’t turning off the tap for its American legacy marques. Dodge. Chrysler. They get fresh hardware, too. In fact, Stellantis plans to boost North American product coverage by 50% by 2030 to hit a 90% target. They want 1.9 million sales by then. Up from 1.4 million in 2025.
This fits into FaSTLAne 203. A €60 billion ($97.6 billion) spending spree. 60 new models. 50 big updates. 70% of the dev budget goes to the core four and the commercial truck division. But the leftovers are plenty loud.
Ram Goes Full Circle
Ram currently sells its pickups here. Remanufactured. Right-hand drive. Now things change.
The brand is bringing back a supercharged V8 1500. Called the Rumble Bee SRT. It’s here.
Then there is the name reuse. The Ramcharger used to be an EREV 1500 concept. That project is now just the 1500 Rev. The Ramcharger name goes to an actual SUV. A full circle moment. The name lived on Dodge pickups in the US until 1993 and Mexico until 2001. Now it lives on Ram.
Expect a cousin to the Grand Wagoneer. Maybe a V8. Maybe an EREV powertrain. It is unclear.
At the smaller end of the truck range, the Rampage unibody ute from Brazil gets North American access. Joining it? The Dakota. Body-on-frame. Larger than the Latin American car named similarly. Ram confirms an SRT Dakota. This could be a Baja-ready fighter against the Ford Ranger Raptor. No engine news yet. But imagine a mid-size Ram truck with muscle.
Ram aims for 825,00 US sales by 2030 A 60% jump.
Dodge Finds Its Edge Again
Dodge teases a two-door coupe. Low. Aggressive. Big rear wing.
Insiders call it Copperhead. The name dates back to a 1997 concept convertible. It rides on the Charger’s STLA Large platform. Likely a V8 inside. Car and Driver sees a front end choked with vents and slim LED lights.
The regular Charger gets an SRT too. No Hurricane inline-six there. This is the V8 era. Perhaps the supercharged 6.4 Hellcat. Carlos Tavares was done. Antonio Filosa runs the show now. He likes exhaust note.
On the small side? The Hornet is dead. The Alfa Tonale badge did not stick. So Dodge revives GLH. “Goes Like Hell.” A nod to the 1984-86 Omni hot hatch. Tim Kuniskis calls it a “true entry-level vehicle.” A gateway. Built on the STLA One architecture. B through D segment sizes. Think Peugeot 208 to 505 in volume.
The Durango lingers. 2011 roots. Related to the old Grand Cherokee WK2. Sales hold steady. For now. Dodge only expects 10% growth. 135k units. North America only. Some Middle East exports.
“Think of it as the next-gen Hornet. The way we should have done it first.”
— Tim Kuniskis
Jeep Gets V8 Blood
Jeep is spreading SRT blood everywhere.
Not just the Grand Cherokee. The massive Grand Wagoneer gets an SRT. The Wrangler gets the Scrambler. Two-door only. Unique body.
The Gladiator gets renamed. The Wrangler Gladiator. It gains V8 power for the very first time. Yes. Even the Recon EV gets a gas engine option. Because some places want options.
The electric Wagoneer S is paused in the US. Expected return 2027. Meanwhile two new Jeep models built in China for Asia never leave their home region. North America misses out.
Jeep targets 740k sales by 203. 15% growth.
Chrysler Wakes Up
Since the 300 died in 2023 Chrysler had one car. The Pacifica minivan. Voyager. Caravan. Same box. Different label.
That ends.
The Airflow crossover returns. Originally planned as electric STLA Large. Now it shifts to STLA One. Smaller siblings follow. The Arrow. The Arrow Cross. Both ride on European platforms. Cheap ones.
Chrysler wants back below US$30k (A$42k). The Pacifica starts at US$41.5k (A$58k). This is “value by design.” Practical. Reliable. Mass market. They promise multi-energy options. No more plug-in hybrids though. Just petrol.
Zero overlap with Jeep. The Compass and Cherokee keep their lanes.
Sales project for 225k in 203. A 60% lift. No replacement for the 30.0 though. SUVs take that space. The brand lives another day. Or decade.
